Google Ads Management
Search Ads put you in front of people who are already looking to buy right now. We build and manage campaigns focused on calls and enquiries, not vanity clicks.
What's included
Keyword research, negative keyword lists (to stop wasted spend), ad copywriting, conversion tracking, and ongoing bid management. Display and remarketing campaigns available once your search campaign is stable.
Our process
- Keyword research — mapped to what your actual customers search, not generic industry terms.
- Campaign build — tightly themed ad groups, strong local-intent ad copy.
- Tracking setup — calls, form fills, and (where relevant) WhatsApp clicks tracked as conversions.
- Ongoing management — weekly bid and budget adjustments based on real cost-per-lead.
Frequently asked questions
Search Ads or GBP optimization — which should I start with?
If your GBP is not yet optimized, we usually recommend starting there first since it compounds for free; Google Ads works well alongside it once the foundation is solid.
How is spend tracked and reported?
You get a monthly report showing spend, clicks, calls, and cost per lead, tied to conversion tracking set up on your site or landing page.